Abash Group®
← All workEV brand — concept · 2026

A CGI launch concept for a new electric coupe

Launch film, CGI stills and a real-time configurator — all from one digital model.

Concept project. This isn’t commissioned client work — it’s a self-initiated concept that shows how we would approach this kind of brief.

The brief

The brief: how do you launch a car that hasn’t been built yet, when the date is fixed and a photo shoot is impossible?

The approach

We showed the approach: a photoreal digital twin of the car that feeds the launch film, press images and a web configurator.

Next project

Fintech — concept

Planning something similar?

Start a project