← All workBeauty brand — concept · 2025
A content system concept for a beauty label
A concept for monthly photo, video and 2D motion content across social channels.
Concept project. This isn’t commissioned client work — it’s a self-initiated concept that shows how we would approach this kind of brief.
The brief
The brief: give a consistent voice to a brand that posts rarely and whose every campaign looks different from the last.
The approach
A content system with a monthly shoot, a 2D motion toolkit and AI-assisted product imagery, all in one visual language.
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