Abash Group®
← All workDesign label — concept · 2025

An immersive launch concept for a design label

A scroll-driven WebGL experience concept that turns a product launch into an event.

Concept project. This isn’t commissioned client work — it’s a self-initiated concept that shows how we would approach this kind of brief.

The brief

The brief: a launch that feels like stepping into the brand’s world rather than reading a product page.

The approach

A single continuous particle scene that morphs through the collection as you scroll, paired with a fast online store.

Next project

Beauty brand — concept

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